LINE CITTÀ D'ITALIA
“Città d’Italia” is the new trademark that Caffè La Messicana Piacenza is launching at the 2015 Milano Host, dedicated mainly to the foreign market.
“Città d’Italia” is a tribute to the tradition of the Italian coffee, which is more and more becoming worldwide one of the most iconic elements of the “made in Italy”. The original graphic representation is inspired to some of the most important cities: Milan, Rome, Venice, Pisa, Turin, Neaples and more to come… They have been “interpreted” by an Architect-Designer: she has revisited the stylistic and architectural motifs typical of our cities, creating an image at the same time classical and innovative.
Caffè La Messicana Piacenza has built around this approach a comprehensive “marketing system” in order to allow customers to communicate to the final consumer the products’ uniqueness capturing their attention while they taste its blends.
CITTÀ D’ITALIA IS GOING TO WRITE A NEW AND IMPORTANT PAGE IN THE HISTORY OF CAFFÈ LA MESSICANA PIACENZA.
THE DESIGNER - The pictures of the Caffe d’Italia line were drawn by the versatile Milanese artist Anna Sutor. Her illustrations were published in newspapers, magazines, books and advertisements in Europe, Usa and Brazil. Her works were awarded by the New York Society of Illustrators and the Italian Association of Illustrators.
GRAN MISCELA 100% ARABICA
It is the blend of high-profile Central and South American qualities of coffee. Fine, aromatic and sweet coffee characterised by marked sourness. It leaves a light almond and hazelnut aftertaste. Blend of roasted coffee beans with soft, persistent flavour. • Packaging: bag net 1000 g.
MISCELA CREMA BAR
Strong full bodied coffee with persistent cream and low bitterness. It features some light notes of chocolate. Full bodied blend with good aromaticity. Notes of bitter cocoa. • Packaging: bag net weight 1000 g.
MISCELA ESPRESSO
Strong tasting, determined and full bodied coffee. In this recipe you can find notes of fresh grass tending to a neutral flavour. Excellent creaminess. • Packaging: bag net weight 1000 g.
MISCELA EXTRA BAR
Strong, intense tasting blend, made of high quality South American and Indian coffee. Recipe appreciated by bartenders all over Italy for its excellent cream and strong flavour. Balanced, full bodied, spicy coffee. Could be defined as slighty hot. Full bodied and quite aromatic blend. • Packaging: bag net 1000 g
MISCELA SUNRISE
Well-rounded, full bodied aromatic, chocolate flavoured coffee. Low sourness. Strong aromatic blend, with good creaminess. • Packaging: bag net 1000 g.
MISCELA SUPER BAR
High quality, strong flavoured Central American and Indian coffee blend. It features a rich cream, that makes the beverage particularly appreciated both by pastry chefs and lovers of full bodied coffee. Characterised by mid-high sourness, rich aromaticity and softness to the palate, with some notes of raisin. Aromatic, perfectly-balanced blend. • Packaging: bag net 1000 g.